Traditional measures like box office or share of audience (which was designed to help advertisers understand success on linear TV) aren’t relevant to most streamers, including Netflix. Netflixįiguring out how best to measure success in streaming is hard, and there’s no one perfect metric. Netflix has launched a new website, “Top 10 on Netflix,” to aggregate this information for curious viewers. It will rank properties by the number of hours people spend watching them instead. But the streamer has now announced a change. Netflix’s two-minute viewing metric has long seemed like an inaccurate methodology for gauging streaming success.
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